Improving Your Church’s Visibility from the Road

A well-designed church sign can result in increased visitor foot traffic to your church. Make sure your outdoor sign is an asset to your church, not a liability. The following suggestions will assist you in using your outdoor sign to make your church known in your community.

  • Have a church sign! The name of the church in big letters on the side of the building isn’t enough; an attractive sign near the road is a great visibility tool.
  • Place the sign perpendicular to the road, not parallel to it. A sign parallel to the road is harder to read and not visible from down the street. The best approach is to place the sign on a slight angle facing those who drive by on either side.
  • Make sure the lettering is big enough. Often church signs have small lettering that only pedestrians can read. Be sure all your sign lettering can be read by those driving by.
  •  Illuminate your sign. Spotlighting is good; backlighting is better. LED signs are expensive but are the best for visibility and changeability.
  • Maintain your sign. There’s no excuse for signs with peeling paint or lettering that is faded and falling off. Also check the landscaping surrounding the sign; weeds and overgrown grass communicate the wrong message to potential visitors.
  •  Include the times of services.  Yes, your people know the times of the services, but those driving by probably don’t. Some people still “stake out” a new church before coming for the first time and will benefit from knowing the times of the services.
  • Share appropriate info. Concise, inviting facts about special ministries and events can create interest in your activities.
  • Keep it up-to-date. If the times of the services have changed or your pastor has changed, be sure to update the sign. One church kept the previous pastor’s name on its sign two years after he had left the church. Remember that news even a week old is too old.

Dr. Jim Vogel
Associate National Representative, GARBC

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